Digital Marketing Basics
Learn the fundamentals of digital marketing with this practical flashcard deck designed for beginners and aspiring marketers. This deck covers essential concepts such as SEO, social media marketing, content marketing, email marketing, paid advertising, and analytics.
Cards in this deck
What is digital marketing?
The promotion of products or services using digital channels like websites, social media, and search engines.
What are the main types of digital marketing?
SEO, social media marketing, content marketing, email marketing, and paid advertising.
What is SEO?
Search Engine Optimization, the process of improving website visibility on search engines.
What is on-page SEO?
Optimizing content, titles, and HTML elements on a webpage.
What is off-page SEO?
Building backlinks and improving website authority outside your site.
What is a keyword?
A word or phrase users search for in search engines.
What is content marketing?
Creating valuable content to attract and engage users.
What is social media marketing?
Promoting content or products on platforms like Facebook, Instagram, and LinkedIn.
What is email marketing?
Sending emails to promote products or build relationships with customers.
What is PPC advertising?
Pay-Per-Click advertising where you pay for each click on your ad.
What is Google Ads?
A platform for running paid ads on Google search and websites.
What is CTR?
Click-Through Rate, the percentage of users who click on a link.
What is conversion rate?
The percentage of users who complete a desired action.
What is a landing page?
A webpage designed to convert visitors into leads or customers.
What is organic traffic?
Visitors who come from unpaid search results.
What is paid traffic?
Visitors who come from ads.
What is backlink?
A link from another website to your site.
What is domain authority?
A metric that predicts how well a website will rank.
What is influencer marketing?
Promoting products through influencers with large audiences.
What is affiliate marketing?
Earning commission by promoting other people’s products.
What is analytics?
Tracking and analyzing user behavior on a website.
What is bounce rate?
The percentage of users who leave after viewing one page.
What is funnel in marketing?
The journey from awareness to purchase.
What is brand awareness?
How familiar people are with a brand.
What is engagement?
User interaction like likes, comments, and shares.
What is targeting?
Showing ads to a specific audience.
What is retargeting?
Showing ads to users who visited your site before.
What is A/B testing?
Comparing two versions to see which performs better.
What is call-to-action (CTA)?
A prompt encouraging users to take action.
Why is digital marketing important?
It helps businesses reach and convert customers online.